Wednesday, January 23, 2008

More organic product switches

Apple & Eve has expanded its Sesame Street line of juice boxes with the launch of new Sesame Street Organics 100% Fruit Juice Boxes.
Sesame Street Organics 100 percent Fruit Juice Boxes, which are fortified with calcium and contain a full day’s supply of Vitamin C, are available in three flavors: Big Bird’s Apple, Elmo’s Punch and Ernie’s Berry. The Organic line showcases each of the three Sesame Street characters dressed as a farmer – highlighting the “fresh from the organic farm” spirit of the new products.
In addition, Sesame Street Organics is packaged in 4-ounce juice boxes – the recommended beverage size for kids ages 2 to 5.