Tuesday, January 29, 2008

Bring the heat, baby!

It's been interesting to hear the new advertising campaign for Tabasco hot sauce. I love the stuff, so the commercials definitely have caught my attention.

While driving to work the last few days, several times I've heard the new radio spots that urge sports fans to use Tabasco red on their pizza for Sunday's Super Bowl.

I'm crazy for this stuff, so that doesn't seem weird to me. I use it on just about everything, in one form or another. But I'm glad to see the the Tabasco folks reaching out to non-traditional hot-sauce people and trying to get them to use it (sparingly, of course) on foods that aren't normally hot-sauce material.

Hot sauce on pizza? Try a little, just a dab. It's good.