Friday, June 13, 2008

Time running out on Arby's Brigade

Arby's, which has built the past decade's marketing campaign around redefining fast food, is winding down its Rescue Brigade nominations.

In Arby's-speak, "The Brigade - a group of enthusiasts whose mission is to save the world from ordinary fast food - is searching for a new member to help prevent everyone from falling victim to another boring burger."

To apply, individuals need to go beyond the typical cover letter and resume. Applicants must prepare creative videos explaining their passion for Arby's and why they're fit to join the Brigade. The most qualified contender will win the opportunity to star in an upcoming Arby's commercial and free Arby's food for a year. The deadline to apply for this once-in-a-lifetime opportunity is quickly approaching - all entries must be received by June 30.