Tuesday, June 10, 2008

Kosher products online

David Rossi, VP of Marketing for Manischewitz today announced the launch of www.Manischewitz120.com, a new website designed exclusively to celebrate the company’s long and rich history as a leader in fine kosher and specialty food products.

“Manischewitz is celebrating this milestone which carries a special significance within the Jewish culture as it is the age to which Moses lived. A popular blessing in Jewish tradition is ‘May you live to be 120,’ ” says Rossi. “We are delighted to have reached such a milestone, and this website really commemorates and chronicles our history in a special way.”

The website will be featured and promoted until the end of the year highlights:

  • A fabulous “just for kids” interactive section that provide a quick history lesson and an interesting video on how matzo is made
  • Consumers’ memories of Manischewitz products ie; a woman who recounts how Manischewitz matzo was a comfort food for her ailing mother
  • Memorabilia from the Manischewitz archives, including packaging, cookbooks, classic TV commercials and radio spots
  • The Manischewitz history and other events that happened in 1888, the year the company was founded

Classic recipes and their modern makeovers on the site and an opportunity to read excerpts from Manischewitz: The Matzo Family, a new book written by Laura Manischewitz Alpern.

The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Chicken Broth and Gefilte Fish. Today, Manischewitz continues to introduce unique, delicious and premium specialty food products.