Monday, June 16, 2008

O'Charley's and kids dining

Keep those yeast rolls coming, and pass the mac 'n cheese.

Kids at 41 O’Charley’s Restaurant locations will be rewarded with special prizes when they dine at the restaurants today through Aug. 31.

“Kids are valued guests at O'Charley's,” said Jeff Warne, O’Charley’s concept president and father of two. “We offer special programs for adults who are regular guests, so offering a special program for kids is a natural extension of that. Plus, as kids are quick to note, not including them, is ‘not fair!’”

Kids who eat at one of the designated O’Charley’s restaurants in Alabama, Georgia, North Carolina, South Carolina and Virginia during the three-month period will receive a bookmark/frequency card with their first meal.

The bookmark recommends summertime reading ideas for kids ages five through 10. The frequency card is pre-stamped with one stamp so the kids only need to collect three additional stamps to receive a book. At each subsequent meal they eat at O’Charley’s, a team member will stamp the bookmark.

After three meals, the kids will receive a free kids meal coupon and they can mail in their stamped frequency card to receive their choice of one of five of the highly popular Everything Kids books, including: Everything Kids Cookbook, Everything Kids Baseball Book, Everything Kids Princess Book, Everything Kids Science Experiment Book and Everything Kids Mazes Book.

Guests who mail in their completed frequency card will receive a coupon for a free kids Chicken O’Tenders meal with their book and are automatically entered in a sweepstakes that will award one Grand Prize of an Orlando Theme Park Vacation for four and a $50 O’Charley’s gift card.

“These books are as much fun as they are educational,” Warne noted. “When we looked for a program to reward our younger guests, we wanted to offer something that they would really enjoy. The stories, activities and games in these books are bound to entertain and hold their interest for hours.”

Kids have a choice of nine meals on their menu. Entrees range from macaroni & cheese & a side item for $2.99 to a 5-oz. steak & a side item for $5.99. Side items range from fruit cup to smashed potatoes.