Thursday, June 12, 2008

Hot summer, cold candy

Now you can get your ice cream flavors to go, thanks to new Baskin-Robbins Soft Candy. These one-of-a-kind candy treats have the true-to-life flavor of Baskin-Robbins ice cream and are available in two delicious flavors: Mint Chocolate Chip and Very Berry Strawberry.

Now available in sleek, new 3.1 oz theatre box format, new Baskin-Robbins Soft Candy is perfect for enjoying anytime you crave a sweet indulgence!

Combining ingredients like real cream and multi-level flavor technology, Baskin-Robbins Soft Candy was developed with a proprietary flavor design process to recreate real-life ice cream taste. Within the new Baskin-Robbins Candy theatre boxes, each piece of soft candy is individually foil-wrapped so consumers can enjoy the delicious taste of Baskin-Robbins at any time.

New Baskin-Robbins Soft Candy theatre boxes are available exclusively in Blockbuster Video for summer 2008.

Suggested retail price of the new Baskin Robbins Soft Candy theatre box is $1.29.