Tuesday, June 10, 2008

Dark Knight ... for chocolate

The Hershey Company announced today that it is celebrating the release
of Warner Bros. Pictures’ The Dark Knight with Special Edition Batman-themed products. Special Edition Peanut Butter Bats and Dark Peanut Butter Bats feature a unique (is there any other kind?) bat shape to mark the debut of the new Batman feature, arriving in theaters July 18.

Reese’s Pieces are masked in a Batman-themed black-and-blue color scheme, and Kit Kat Dark Knight Bars feature an imprinted Bat-Signal on standard and king size bars.

The Special Edition Batman products hit store shelves this month.

Hershey’s The Dark Knight collection also invites consumers to “Find the Bat-Signal and Win” with an exciting instant-win promotion. One grand-prize winner will receive the ultimate Batman accessory – a customized, Batman-themed, hand built MV Agusta F4 motorcycle valued at $35,000. (OK, that's pretty cool, even if you aren't a fan of the Caped Crusader).

Specially marked packages feature instant-win game pieces and the chance to win a variety of The Dark Knight-themed prizes, including 10 official Joker Henchman Masks and five home theater systems, each including a widescreen television, speakers and audio components.

Here's an inside look at Hershey’s “Find the Bat-Signal and Win” promotion prizes and The Dark Knight movie trailers. Reese’s and Batman fans are invited to upload videos
showcasing their favorite way to enjoy Hershey’s The Dark Knight collection, helping The Joker on his quest to make the Reese’s bat-shaped candy disappear.

“By partnering with one of the season’s hottest entertainment properties, Hershey is delivering the excitement of a big-screen event movie through our iconic brands,” said Michele Buck, senior vice president, Global Chief Marketing Officer, The Hershey Company. “We are thrilled to partner with The Dark Knight and we are excited to bring this exciting promotion to our consumers.”

The Dark Knight stuff is available now through December. Hershey’s “Find the Bat-Signal and Win” promotion runs through Dec. 31 .

Official rules and additional details