Tuesday, April 1, 2008

Mmmm. Milkshakes.

The beauty of a new fiscal quarter (April) in the spring is that all the food companies target their "summery" product releases to this time. Candy. Snacks.


Chik-fil-A rolls out its new milkshake today: a Coffee Caramel Milkshake that will be offered chain wide until Aug. 2. The Coffee Caramel Milkshake will be offered in a 20 oz. cup and is priced at $2.89 each (at most locations).

Consumers may not be fans of limited-time releases on fast-food products, but they are proven to drive store traffic.