The folks at Cheerios have added a prize worth digging out of a cereal box: children's books.
(Yeah, I know adults eat tons of Cheerios, too, but the cereal is a classic for younguns.)
Anyway, the Spoonfuls of Stories campaign puts small, paperback books inside 5 million boxes of Cheerios. The program kicks off next month, and you can see the book that's in the box through a see-through cover on the box front. That will make sure you don't get 20 copies of Duck for President, which is one of the selections.
Other titles available include:
Diego's Wolf Pup Rescue, Monkey and Me, Romeo and Lou Blast Off and When Dinosaurs Came with Everything.
The point of the campaign is to find a way to get books into the hands of children who might not be able to afford them otherwise. As of this year, about 20 percent of children under age 3 live in poverty. (Bringing to light another factoid many people either ignore or don't know: Most people listed as impoverished and "on welfare" are children. Kind of gives a different spin on the argument that "anyone on welfare can get a job," eh?)
(Yeah, I know adults eat tons of Cheerios, too, but the cereal is a classic for younguns.)
Anyway, the Spoonfuls of Stories campaign puts small, paperback books inside 5 million boxes of Cheerios. The program kicks off next month, and you can see the book that's in the box through a see-through cover on the box front. That will make sure you don't get 20 copies of Duck for President, which is one of the selections.
Other titles available include:
Diego's Wolf Pup Rescue, Monkey and Me, Romeo and Lou Blast Off and When Dinosaurs Came with Everything.
The point of the campaign is to find a way to get books into the hands of children who might not be able to afford them otherwise. As of this year, about 20 percent of children under age 3 live in poverty. (Bringing to light another factoid many people either ignore or don't know: Most people listed as impoverished and "on welfare" are children. Kind of gives a different spin on the argument that "anyone on welfare can get a job," eh?)
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