Thursday, August 14, 2008

Cheese with attitude ... and history

A milestone deserves a makeover.
Joan of Arc, the oldest trademarked brand of French Brie in the U.S., is unveiling a refreshed package and new overall look in celebration of the brand’s 90th anniversary. The completely revitalized packaging and new attractive look speak to the brand’s excellence and tradition on which Joan of Arc has built its legendary reputation. Known for exceptional quality and flavor, Joan of Arc is a leader in the brie category, bringing to market flavorful bries – the most popular variety of French cheese on the market - as well as other fine French favorites.

The Joan of Arc updated chic look for Brie, Camembert, Chevre and a new Joan of Arc Le Grand Luxe edition including Coulommiers from France, will be showcased on all branded products beginning in October and appearing in the deli section of grocery stores and supermarkets across the U.S.

“We are excited to unveil Joan of Arc’s refined new look in honor of the brand’s 90th anniversary,” said Tim Omer, President/CEO of DCI Cheese Company. “Joan of Arc is truly a legend in the deli case and the long-standing brand is deserving of a special makeover and celebration to mark the milestone.”

In addition to new packaging, the legendary brand is also launching several special in-store promotions to add to the revelry. From October 1-December 31, Joan of Arc fans will have a special chance to win a once in a lifetime trip for two to Paris. Beautiful in-store displays will showcase the brand’s new look and complimentary Joan of Arc holiday recipe and entertaining booklets, as well as coupons towards Joan of Arc branded products will be available in-store for consumers.
I had a brie and pear soup in Paris many, many years ago. It's fabulous and oh so elegant.

Brie and Pear Soup
2 large, ripe fragrant pears (about 1 pound)
2 cups chicken broth
8 oz. Brie (double-cream), chilled

Peel the pears. Remove the seeds and cut into thick slices. Put chicken broth and pears in a medium-sized heavy pot and simmer for 15 minutes or until the pears are very soft. Transfer the pears and broth to a food processor and process until very smooth. Return puree to the pot and bring to a simmer.

Trim the rind from the Brie and cut the cheese into small pieces. Slowly add the cheese to the pears and broth and stir with a wooden spoon until melted. The soup should be creamy and smooth. Garnish with diced pears, if desired. Makes 4 to 5 servings.