Wednesday, April 30, 2008

Chocolate for The Intimidator

On Wednesday the Hershey Company unveiled of a replica of a fan photo mosaic during the Dale Earnhardt Day celebration in Mooresville, N.C. Bearing Earnhardt’s likeness, the 6-foot-tall, 8-foot-wide mosaic is comprised of some 1,400 photos from fans across the country, including actress Carmen Electra, racing teamowner Richard Childress and drivers Mark Martin and Mark Truex Jr.

The mosaic will serve as a permanent tribute to “The Intimidator” at Dale Earnhardt Inc. headquarters in Mooresville when completed later this year. Hershey is paying tribute to Earnhardt with a series of Collector Edition Dale Earnhardt chocolate bars. The bars feature an on-bar design, including Earnhardt’s signature and stylized #3.

No word on whether the bars can draft -- or run four wide at 'Dega.

Hershey is also encouraging fans to honor the racing legend by inviting them to upload a photo for inclusion in the permanent mosaic and to make a donation to The Dale Earnhardt Foundation. Fans can still upload their photos and tribute messages through June 3 for inclusion in the final mosaic.

Available in four varieties, the bars include three individual portraits spanning Earnhardt’s distinguished career and one image of the Richard Childress Racing #3 car that is most synonymous with Earnhardt’s nickname, “The Intimidator.” Packaging features facts about Earnhardt's life on and off the race track and are redeemable for Dale Earnhardt merchandise, such as a #3 soft-sided cooler or a poster designed by motorsports artist Sam Bass.